AI Insights · Timothy · April 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Denmark - Q1 2023
An overview of the performance of top meal kits and specialty foods apps in Denmark during Q1 2023, highlighting trends in downloads and active users.
In the first quarter of 2023, the top five delivered meal kits and specialty foods applications on the iOS platform in Denmark witnessed diverse trends in downloads and active users. Below, we provide a detailed look at their performance based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery saw variable weekly downloads throughout Q1 2023. Downloads peaked at approximately 2.8K in the first week of January and gradually declined to around 1.4K by the last week of March. Active users for HelloFresh started at about 38.2K in late December, rising to a peak of 44.8K in early January before stabilizing around 36.9K towards the end of March.
Vivino: Buy the Right Wine experienced a significant drop in weekly downloads after the initial spike of 5.6K in late December, stabilizing between 1K and 1.5K thereafter. Active users fluctuated slightly, starting at 25.9K in late December and maintaining a range between 15K and 19K for the rest of the quarter.
Aarstiderne – Økologisk mad had modest download numbers, with a notable increase to 397 in the first week of January. The rest of the quarter saw download numbers hover between 100 and 300.
RETNEMT showed consistent download trends, starting from a low of 53 in late December and peaking at 154 in the third week of March. The app's download numbers generally ranged between 70 and 150 throughout the quarter.
Marley Spoon experienced a decline in weekly downloads over the quarter, peaking at 126 in the first week of January and dropping to 34 by the last week of March. Active users for Marley Spoon started at 372 in late December, peaking at 509 in early January, and ending the quarter at 353.
The data presented here provides a snapshot of the performance of these top meal kits and specialty foods apps in Denmark during Q1 2023. For more detailed insights, visit Sensor Tower.